The frozen vegetables, fruits, and herbs market has recently grown to a volume of over 450 million tons, globally. The adoption of convenience and nutritional products stands as the major driving factor for the global frozen fruits, vegetables, and herbs market.
By Prerna Chowhan, senior research analyst and Nagesh Manepalli, head- Food, Beverage, Animal Nutrition, Agriculture with MarketsandMarkets.
The changing lifestyles and work culture have generated a need for the consumption of convenience foods, which is likely to drive the global frozen vegetables, fruits, and herbs market. Additionally, the growing number of product offerings in this market, coupled with the easy availability of these products in stores, is expected to complement the expansion of the market over the next couple of years. Moreover, different technological innovations adopted by the industry leaders for preserving the nutritional content and taste of fruits & vegetables, while enhancing their shelf life, are expected to further propel the market growth globally.
The growing demand for frozen fruits, vegetables, and herbs has made this segment a leading one in the global frozen foods market. The increase in the consumption of ready-to-eat (RTE) food and the convenience of peeled and sliced food products, among nuclear families, also stand as major drivers for this surge in demand. Further, the growing demand for confectionery, bakery, and dairy products is expected to propel revenue generation in the frozen fruits, vegetables, and herbs segment due to an increase in the inclusion of exotic fruits such as kiwis and apricots, which remain the most viable in their frozen forms. Approximately 10% of the global frozen food market was occupied by the frozen vegetables, fruits, and herbs segment in 2017. The market is expected to witness a single-digit growth rate of 5% to 7% from 2018–2023.
All-round Availability
Fruits, vegetables, and herbs are nutritious no matter what the diet. However, their limited availability and perishable nature restrict their consumption to a certain region or time duration. This limitation has been easily overcome with the advent of frozen vegetables, fruits, and herbs. Freezing of fresh vegetables, fruits, and herbs provides consumers with the liberty of enjoying seasonal vegetables, fruits, and herbs or any other regional dish at any time of the year. Fresh vegetables, fruits, and herbs are plucked, frozen, and then transported across the globe. The dietary fiber content of these products does not change during processing, storage, or cooking, making these traditional fresh fruits & vegetables extremely similar to their frozen counterparts.
You can find the full article on this topic in the September-October print issue of Frozen Food Europe.
