With an increasing consumption of frozen pizza across various regions, leading players are introducing new types and ingredients to cater the taste of the regional consumer. Vendors are also introducing new toppings, while vegan frozen pizzas are also gaining popularity among customers.
According to a new report by Transparency Market Research (TMR), some of the premium brands are also moving towards offering handmade flatbread for pizza to attract more customers. Frozen pizza manufacturers are responding to the demand of customers for high-quality and innovation by adopting new methods, and ingredients, while maintaining the appeal of convenience and price.
“Product features such as environment-friendly manufacturing process, affordable price, convenience along with better quality are also attracting customers towards frozen pizza. Meanwhile, the concept of no-preservatives and less sodium frozen pizza is gaining popularity in the market. Advanced technologies used in production, storage, and supply have made the significant impact on the frozen pizza market. Food safety and minimizing food wastage are also among the top priorities for the companies involved in frozen pizza manufacturing,” TMR analysts say.
As per the report, the global market for frozen pizza is likely to witness robust growth. It is projected to register a CAGR of 6.5% during 2017-2026. By the end of 2026, it is also projected to bring in USD25,971.0m revenue.
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