Frozen Processed Food in France: Latent Market Potential

One of the more dynamic frozen food markets in Western Europe, France is the region’s third largest, after Germany and the UK, according to Euromonitor International’s research.  For 2012, France stands to control 15% of overall Western European frozen processed food sales in retail value and volume terms, as well as 10% of regional foodservice volumes

Although France has not been as widely affected by the ongoing European debt crisis as some other European countries, frozen processed food has undoubtedly benefited since the beginning of the global recession in 2008. French consumers now have a greater appreciation of the value for money and flexibility provided by frozen food.

Current status
Already fairly mature, French frozen processed food retail value sales will remain fairly flat in 2012 at just over €4 billion. Retail volumes will also remain relatively flat during 2012, at 976,500 tonnes according to Euromonitor International’s latest data. While less than stellar, this performance is still superior to the category’s performance across Western Europe, with regional sales slated to fall by nearly US$200 million in real terms from 2011. Lacklustre prospects for French frozen processed food in 2012 belie latent market potential. More than ever, French consumers are moving away from their traditional ideals. In 2012’s globalized world, time-pressed consumers work longer hours, and seek faster meal solutions. With 21% of French households either still living in rural areas...

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