Frozen Products for Food Service – Investing in Quality

One such example is Belgian producer Mydibel, who recently undertook im­por­tant changes in terms of corporate identity and packaging design, investing at the same time in the field of production and logistics. In 2011, a new state-of-the-art potato processing production unit was built, where potato specialties such as croquettes, mini potato croquettes, hash browns and fresh mash were made from fresh potatoes. Following on from this, a logistics centre with 8 loading docks and a fully automated cold store with room for 31,000 pallets came along. Carlo Mylle emphasizes the importance of these investments for the Mydibel group. “The large amount of competition in our sector means it is important to make well thought-out investments in order to provide our clients with a better service. This in a lot of respects: reduction of general costs, faster follow up of orders, more accurate stock control, faster loading etc. We are convinced that our flexibility will increase dramatically as a result of this.”

Mydibel has also vamped up its logo, corporate identity and package design, in order to keep up to date with recent trends. “The step towards the new house style was quickly taken”, explains Alexander Van Halderen, marketing director of Mydibel. “There was a clear need for packaging that powerfully told the Mydibel story and provided us with a strong identity on the market.” For this important project we worked alongside packaging specialist Quatre Mains. “Both the logo...

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