Frozen Food is one of the categories that make the Top 10 list compiled by Innova Market Insights, the research company that has recently revised and issued their top 10 trends for food products this year.
Frozen food ranks at number 7, being called “a sleeping category rediscovered,” characterized by producers, such as McCain, for example, taking a fresh look at it and focusing on the strong points that frozen has to offer: a longer shelf life, convenience, reduced or no waste, reduced and all natural, or baked fresh are some of the adjectives manufacturers use to describe the category.
Alongside frozen, the Top 10 compiled by Innova contains trends such as Novel and more natural products, Private label goods, Discounter products and fruit-based snacks.