Frozen Vegetables Remain the Fastest Growing Category in Italy


In 2018, approx. 1.2m tons of frozen fruit and vegetables were eaten in Italy, an increase of 2.8% against the previous year. In general, the consumption of frozen fruit and vegetable continues to indicate a relatively flat trend pattern.

By Anna Sergeeva, Market Analyst, IndexBox, Inc.

The Italian frozen fruit and vegetable market revenue amounted to USD2.4bn in 2018, surging by 5.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). In 2018, the per capita consumption of frozen fruit and vegetables in Italy was estimated at 21kg. Over the analyzed period, per capita frozen fruit and vegetable consumption ranged from 18kg in 2009, to 21kg in 2018. In value terms, per capita frozen fruit and vegetable consumption in Italy indicated a steady decrease from USD46 in 2008, to USD40 in 2018.

The Italian Market Remains Largely Buoyed by Imports

In 2018, the amount of frozen fruit and vegetables imported into Italy amounted to 577,000 tons, remaining stable against the previous year. The total import volume increased at an average annual rate of +3.0% over the period from 2008 to 2018, however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review. Frozen fruit and vegetable imports attained their peak figure of 578,000 tons in 2017, leveling off in the following year. Italy remains a net importer of frozen fruit and vegetables; in physical and value terms, imports consistently exceeded exports from 2008 to 2018. In 2018, a significant trade deficit of 478,000 tons was recorded, equal to USD502m. This tangible trade deficit reflects the fact that the market remains dependent on imports, and this is likely to continue in the medium term.

To read the complete article, please refer to the May-June 2019 print issue of Frozen Food Magazine Europe.

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