Germany: Sales Remain Steady

The convenience factor, along with a very well structured balance between quality and price continue to drive demand for frozen food on the mature German market, according to some of the important producers who are well-known for their extensive and professional portfolio.

Besides convenience, there are other factors which account for the continued popularity of frozen food products on the German retail and foodservice market. One of the producers who have been active since the early 80’s in this field is frozen meat producers Vossko.

“We notice that the demand for completely cooked, deep-frozen semi and full convenience products made from poultry, pork, and beef is growing noticeably all over Europe. There are several reasons for this. The consumer and professional cooks recognize increasingly that completely cooked articles from Vossko are culinary equal to the uncooked articles of our competitors, but moreover offer a number of advantages. They are prepared considerably faster than the uncooked goods; that is important not only for the end consumer, who has very little time to cook. Cooks in the contract catering business and gastronomy are able to serve their guests with our articles considerably faster than if they had to completely cook our products. Besides that, they have recognized that articles from Vossko have almost no roasting losses. That what the consumer or cook buys, also lies on the plate after regeneration. Kitchen professionals value the safety, which they...

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