The International Frozen Yogurt Day is strongly promoted by frozen yogurt shops around the world by offering free yogurt samples and discounts. Froyo uses this day to come out with new yogurt flavors and toppings. Many other retail outlets that sell frozen yogurt have their own promotions on this day.
A lot of companies use these first days of the year to make important announcements. Yasso Frozen Greek Yogurt, for example, has recently announced that all core bars are now 100 calories or less. While many of Yasso’s core bars were already at or close to this threshold, through reformulating the assortment they now offer a full line at 100 calories or less.
Yogurtland, the nation’s leading frozen yogurt franchise, is starting 2021 with a 100% vegan flavor, Plant-Based Pineapple & Greens Smoothie Bowl. This blend of real vegetables and fruit juices is available for takeout or delivery at select Yogurtland locations for a limited time only.
Another announcement came from Yolé Ice Cream, which has premiered its flagship store in the world at VivoCity in Singapore, offering an interactive experience for its customers. It also offers an extensive menu of flavors and formats for customers to choose from.
International Frozen Yogurt Day was created by the International Frozen Yogurt Association (IFYA). At the time of its creation, there actually were two dates for National Frozen Yogurt Day. Rather than create a third day, they expanded the February 6 national holiday into an international day, so everyone could celebrate and enjoy frozen yogurt. Meanwhile, US National Frozen Yogurt Day was created in 1993 by The Country’s Best Yogurt (TCBY’s). A June date was initially selected, as warm summer months create a natural rise in demand for frozen yogurt and ice cream. According to Daysoftheyear.com, frozen yogurt sales exploded after TCBY launched its first store in 1981, and by 1986 frozen yogurt sales reached USD25m dollars. By 1990, it was 10% of the frozen dessert market.