Häagen-Dazs ice cream has announced the nationwide availability of its new City Sweets collection.
City Sweets is a new collection of flavors inspired by iconic street food desserts. “From beloved street vendor pretzels and crispy churros to waffles and New York’s classic black & white cookies, the new Häagen-Dazs collection brings together Häagen-Dazs famous flavors and beloved on-the-go eats,” according to a press release. “Each bite of City Sweets adds a playful twist to one of Häagen-Dazs beloved flavors. Whether you are scooping into crunchy, salty pretzel pieces, crispy churros with caramel, fluffy cake swirled with berry sauce or cookie chunks with delicate ripples of chocolate frosting, the new decadent inclusions are well balanced allowing you to indulge in a new ice cream experience.”
The Häagen-Dazs City Sweets collection is available in five flavors (Dulce de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, Black & White Cookie) and as snack bars in three flavors (Dulce de Leche Churro, Chocolate Peanut Butter Pretzel, Summer Berry Waffle). The City Sweets collection is available nationwide in the US with a suggested retail price of USD6.49 for 14 oz. containers and USD5.49 for cartons of three bars.
“Growing up in the Bronx, I enjoyed many of the street food treats featured in City Sweets” said singer and actress Leslie Grace, which partnered the company for this launch. “As someone who was raised by hard-working immigrant parents and was encouraged to pursue my dreams and passions, I share the Häagen-Dazs ambition to shine a light on inspiring creators and am so excited to launch City Sweets as part of the second year of #ThatsDazs.”