iba Expands to Include Virtual Format

In light of the current restrictions and lack of exchange within the industry, iba, the world’s leading trade fair for the baking and confectionery industry is expanding its portfolio to include a virtual format: iba.CONNECTING EXPERTS. The three-day kick-off event for global networking is set to take place in February 2021 to fill the gap of business opportunities early in advance before iba opens its doors live from 24 to 28 October 2021 at Fairground Munich.

The iba team headed by project manager Cathleen Kabashi will be bringing together global experts in the course of iba.CONNECTING EXPERTS from on February 1-3, 2021. The basic concept: international networking and new contacts in February, more in-depth and personal business relationships, and products to experience in Munich in October.

¨We are constantly in contact with our customers, and we are aware of the strong need for exchange and the necessity of reliable, successful discussion platforms. Numerous innovations have emerged; the industry has adapted, and – as a result of the current situation – come up with new ideas for itself. The new format will gather international industry experts in February, setting the course for customer interaction and leads that can network at the first industry meeting point of the year. It will satisfy their pent-up demand digitally and securely,¨ Cathleen Kabashi said.

The new format will serve as a global meeting place and, with its digital premiere, will be primarily aimed at the process and packaging technology market segment. The focus will be on lead generation, knowledge transfer, product presentations, and networking. Exhibitors will present their new products virtually and via direct interaction, as well as maintaining and expanding business relationships, while attendees will receive business impulses that are now urgently needed – by means of moving images, high-quality content, and specialist talks.

¨iba is constantly evolving in its role as a market leader and trade fair for genuine innovations, new products, and premieres. We are always one step ahead, and we are looking forward to yet another innovation this year: a totally new format! This exchange is to reaffirm our role as pioneers and to send an important message to the industry,¨ Michael Wippler, president of the Central Association of the German Bakery Trade added.

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