The world’s leading trade fair for the baking and confectionery industry takes place on October 22-26 in Munich, Germany.
This year iba will again offer the baking and related processing industry the biggest international overview of the market, thereby more than earning its motto “endlessly unique”. To help visitors not get lost in 10 trade fair halls, the halls feature a custom concept based on the core target groups equipment, ingredients, craft baking and packaging technology.
Around 1,100 companies from around the world will meet in Munich to present cutting edge technologies and trends from along the entire value chain, demonstrate chances for growth and respond to the challenges of the industry.
Digitalisation is also one of the key focus topics at iba. Visitors will discover new opportunities, the right partners and practical examples in the iba.DIGITALISATION AREA.
Offering a wide range of opportunities, the aim of the new iba.DIGITALISATION AREA supported by AHA 360° & Shop-IQ in hall A4 (stand 610 and 420) is to provide visitors with the right solutions and partners to take their companies forward into the future and enable them to increase their level of digitalisation. What does the digital age mean for the baking industry and how do I position myself as a business? How can traditional business models and practices in the baking and confectionery trade benefit from the digital transformation? These and other questions will be answered by experts at the world’s leading trade fair for the baking and confectionery industry.
Then, just a few steps further, visitors will come across hands-on innovative solutions. This is because the iba.DIGITALISATION AREA is made up of two zones: knowledge and experience. Various companies will be presenting an integrated approach to digitalisation for the baking industry, ranging from theory to practice.
Find out more at: https://www.iba-tradefair.com/en/