According to a study by Ingredion, 37% of consumers associate convenience food with being unhealthy, over-processed and containing undesirable ingredients, compared to one in five who took a neutral position on convenience food.
“When it comes to foods that are quick and easy to prepare, manufacturers have got their work cut out to change consumer views. Shoppers want to see food and drink manufacturers focusing their efforts on removing undesirable ingredients, reducing packaging waste and processing,” according to Ingredion.
Reformulating using recognizable ingredients that support claims such as natural, all-natural, no artificial ingredients and no additives while also delivering enhanced product quality through functional performance can help boost consumer acceptance.
“Formulating with ingredients that combine quality, functionality and processability is key to creating a product that has the shelf life stability to appeal to consumers and meet food manufacturing requirements,” according to the company.