Global demand for high-performance food processing solutions continues to rise, so industry leaders are stepping up through innovation, strategic partnerships, and deep product expertise.
From Urschel’s new alliance with KRONEN GmbH to FAM STUMABO’s tailored engineering and Grote Company’s cutting-edge applicators, manufacturers are leveraging collaboration and precision technology to make sure they can meet consumer expectations. We’ve now reached the point where companies are no longer just equipment providers, but comprehensive solution partners committed to optimizing yield, quality, and efficiency across every stage of the production line.
Urschel Expands Portfolio through Collaborative Efforts
“Urschel is proud to announce our collaboration with KRONEN. Urschel will soon be a minority stakeholder in KRONEN GmbH through a capital investment. As a 100% employee-owned company, Urschel’s vision aligns with KRONEN’s. For Urschel, this is a strategic opportunity to expand and complement our current offerings. KRONEN’s products include conveying, packaging, and small to medium scale cutting machinery. This business venture will strengthen our market share and greatly benefit Urschel customers, specifically in the US, Mexico, and parts of Asia. This new venture with KRONEN has great potential to yield considerable growth for both companies,” confirmed Alan Major, chief sales officer.
Urschel will begin selling KRONEN Systems in the United States and Mexico in July. In Asia (excluding Vietnam), Urschel will take over sales starting in 2026. Urschel and KRONEN are united by a range of strategic goals to combine their strengths. More and more information about KRONEN systems will be added to the Urschel website in the coming months. As part of the agreement, Urschel gains the KRONEN hub office located in Madison, Wisconsin, US This location will be renamed Kronen-Urschel US LLC.
A milestone partnership
Urschel Laboratories, Inc. is the global leader in food cutting technology, headquartered in the US, centrally located in Chesterton, Indiana one hour outside of Chicago. Urschel has a global network of direct offices and distributors surrounding the globe with centralized hubs in Europe and Asia. KRONEN GmbH is an international leading manufacturer of food processing technology for salad, vegetable, and fruit processing located in Germany.
The goal of both partners is to strengthen their market positions, combine their expertise, increase sales, and achieve sustainable growth. Both companies and brands will remain fully independent, and Urschel manufacturing and production in Chesterton, Indiana, US as well as KRONEN sites in Kehl and Achern, Germany will continue to operate as before.
“The partnership is a milestone in KRONEN’s company history. Announcing such a collaboration is not an everyday occurrence. It strengthens our position and visibility in the market. With the increase in orders and revenue, and with Urschel’s investment in our two production sites in Kehl and Achern, we can accelerate our development. This allows us not only to remain a future-proof employer, but also to expand our production capacities and further enhance the development of new solutions,” says Stephan Zillgith, managing partner of KRONEN GmbH.
To read the entire article, please access your complimentary e-copy of Frozen Food Europe May-June, 2025 issue here.