In a move set to delight cheese enthusiasts across the British Isles, Kellanova (formerly known as Kellogg Company) has announced the launch of its beloved Cheez-It snacks in nearly 7,000 grocery stores throughout the UK and Ireland.
The company, renowned for iconic brands such as Pringles, Pop-Tarts, and Cheez-It, is expanding its global footprint with this strategic introduction.
Adapting to local tastes and health consciousness, Kellanova has tailored its Cheez-It Snap’d line for the European market. The snacks feature an extra thin, crispy texture and are made with 100% real cheese. In adherence to European nutritional guidelines and Kellanova’s commitment to promoting wellbeing, the product boasts reduced sodium and saturated fat content.
The UK and Ireland launch includes three carefully selected flavors: Double Cheese, paying homage to the brand’s cheesy roots; Cheese & Chilli, capitalizing on Europe’s growing appetite for spicy snacks; and Cheese, Sour Cream & Onion, designed to satisfy cravings for both cheesy and creamy profiles. Consumers can find Cheez-It Snap’d in convenient individual packs and larger sharing bags.
Cheez-It, a billion-dollar brand globally, has seen success through continuous innovation in flavors, textures, and formats. This launch is part of Kellanova’s broader global expansion strategy. The brand has already introduced new products like Cheez-It Puff’d and Snap’d in various pack sizes across seven countries, including the U.S., Canada, Brazil, Mexico, and Australia, before this latest expansion into the UK and Ireland.
This launch marks a significant step in Kellanova’s international growth and offers UK and Irish consumers a taste of one of America’s favorite cheese snacks, adapted to suit local preferences and nutritional standards.
Find out more at: https://www.kellanova.com