Mars has pushed the boundaries of the ice cream industry ever since it acquired the DOVEBAR 35 years ago. The manufacturer of some of the most well-known brands in the world, including a thriving frozen treats market, Mars is a leader in candy, snacking, food, and pet care products and services. The current goal of Mars Ice Cream is to increase revenue to USD1bn by 2030.
SNICKERS Ice Cream Bars, M&M’S Ice Cream Sandwiches, TWIX Ice Cream, and KIND Frozen Treats are some of Mars’ top-selling products in the U.S. frozen novelty category. The global ice cream market is anticipated to reach USD104.96bn by 2029, up significantly from USD73.62b in 2021. Currently, Mars owns twelve billion-dollar brands in the food, pet, and snacking areas. Mars Ice Cream would join the company’s twelve other billion-dollar brands, which include the iconic M&M’S candies, EXTRA gum, and SNICKERS bars if sales of USD1bn are achieved.
The first Mars Ice Cream product with a focus on sustainability is the DOVEBAR. The silky-smooth bars are produced with a good social impact in mind, from farm to factory to freezer.
“The widespread popularity of iconic Mars brands gives consumers the opportunity to enjoy their favorite candies as innovative Mars Ice Cream products,” said Shaf Lalani, general manager for Mars Ice Cream. “Mars Wrigley North America will deliver both growth and positive societal impact with our vanilla for DOVEBAR and empower women throughout our supply chain.”
Find out more at: https://www.mars.com