McCain Foods Enters the Metaverse

McCain Foods, the world’s largest manufacturer of prepared potato products, is entering the Metaverse and introducing new Regen Fries as part of the #SaveOurSoil initiative. Regen Fries are made with potatoes that are grown using regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience to climate change.

“We believe regenerative agriculture is vital in trying to make the global food system more sustainable. If we don’t change the way we farm, the implications are bleak – and we cannot allow that to happen,” said Christine Kalvenes, McCain’s global head of Innovation and Marketing. “Working together with farmers and consumers, we want to enable and speed the transition to regenerative farming practices.”

McCain has committed to reimagining ways to grow potatoes that are beneficial for both the planet and the communities in which it operates. This is part of McCain’s global commitment to implement regenerative agricultural practices across 100% of its potato acreage worldwide by the end of 2030.

McCain Foods Limited is a family-owned business founded in 1957 in Florenceville, New Brunswick, Canada. Today, the company is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetizers and snacks. Its products can be found in restaurants and retail stores in more than 160 countries around the world. The company has major production, retail, and corporate operations around the world, employs approximately 22,000 people, operates production facilities on six continents, partners with 3,500 farmers, and generates annual sales in excess of CAD11bn.