McCain Partners with Vegan Startup


Food giant McCain Foods has recently announced plans to invest in the plant-based chicken nugget start-up NUGGS, which just launched recently. Founded by 19-year-old entrepreneur Ben Pasternak, NUGGS has developed an advanced texturized pea protein technology that can create a nugget with better texture, crunch, and taste.

Additionally, NUGGS are free from major allergens, including eggs, wheat, dairy, and soy. The product is high in protein content (22g per serving), but is lower in calories (180 calories per serving) than regular nuggets and is free from cholesterol and antibiotics.

Even though it’s just starting out, NUGGS already managed to raise USD7m in funding, led by McCain Foods, which manufactures the nuggets.

“At McCain, we believe NUGGS has developed an incredible product that uses plant-based technology to uniquely simulate a high-quality chicken nugget. A significant factor in achieving this is their approach to fast and iterative innovation, which is based on constant consumer feedback. We believe the combination of the NUGGS approach and McCain’s production and commercial expertise will accelerate the brand’s growth and deliver market scale,” commented Mauro Pannella, chief growth officer at McCain Foods.

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