McDonald’s plans to launch an app where customers can place orders for pickup. It will also start expanding its delivery services, the company said in a press release.
The burger chain says its stores will be able to access customers’ app profiles, which can store “customized favorites and preferred payment methods.” The new app will also allow people to place orders for pickup, a method which will be applied for drive-thru window orders. Customers can place an order via the app and then read a code to the drive-thru cashier. McDonald’s said the mobile order and pay option will be launched at 20,000 restaurants in the U.S. and worldwide this year.
The company also said it is “experimenting with different delivery models” to expand delivery services. While it already has a massive delivery business in China and other markets abroad, it’s not available everywhere, reports CNN. The idea behind these changes is to boost profits and draw back customers who’ve strayed away from the Big Mac maker.
“As customers’ expectations increased, McDonald’s simply didn’t keep pace with them. Making meaningful improvements in quality, convenience and value will win back some of McDonald’s best customers,” the company said.