Mondi, a world leader in environmentally responsible packaging and paper, collaborated with FRESH!PACKING to develop a novel cooler bag that consumers can use to store and transport chilled or frozen food products safely to and from their homes.
The outer layer of the Fresh!Bag is made entirely out of Mondi’s long-lasting kraft paper. This replaces the traditionally used, non-recyclable, multi-material packaging while simultaneously increasing the amount of cooling protection by up to 2.5 times.
Pulp, which is encased in Mondi’s kraft paper, is used to create the cooling element of the bag, and this component has been certified as being fully recyclable in Europe’s existing paper waste streams. Due to the high stretchability of the paper, the different plies that make up the bag’s structure can be easily sewn together to form a sturdy structure. The bag has a high resistance to tearing and is able to carry a significant amount of weight in addition to its size. The handle of the Fresh!Bag is designed to easily loop within itself to form an open seal, providing the consumer with an additional layer of security while also maximizing convenience.
The consumer can reuse the bags on multiple occasions because they are long-lasting and easy to clean. Retailers also benefit from the excellent printability of Mondi’s kraft paper for use in branding and message conveying. Fresh!Bag was recently awarded the “Functionality & Convenience” category prize at the German packaging award 2022 competition. FRESH!PACKING’s next goal is to distribute their bag throughout Europe.
“Fresh!Bag provides a genuinely exciting opportunity for retailers; it responds to the consumer demand for more sustainable packaging, while delivering convenience and durability for frozen and chilled goods. Sometimes we need to ask different questions to come up with new solutions – and by working closely with FRESH!PACKING we were able to create this innovative addition for the retail industry,” according to Alexander Baars, international sales manager Speciality Kraft Paper at Mondi.
Find out more at: https://www.mondigroup.com/en/home/