Moving On From Traditional

Scandinavia is one of the more regions in terms of product innovation, and this is mostly due to the country’s culinary heritage. The fact that the first known recipe collection in a Scandinavian language dates back to the year 1300 shows the deep roots of gastronomy in the region. Frozen food has steadily made its way and presents some of the most sought-after products on the market. Weighing in the higher demand for healthy, plant-based alternatives, the image becomes one of a solid
place for the frozen industry.

The Scandinavia frozen food market exhibited a moderate growth during 2015-2020, but is expected to grow at a CAGR of around 5% during 2021-2026, according to a study conducted by IMARC. The expanding food processing sector along with the wide availability of frozen food products, including fruits, meat, snacks, vegetables, etc., across numerous retail channels, is propelling the market in Scandinavia.

Furthermore, the elevating levels of urbanization and the improving consumer living standards are also increasing the consumption of ready-to-eat food products in the region. Additionally, numerous foodservice companies rely upon frozen fruits and vegetables to reduce the need for washing, peeling, or chopping and minimizing the overall cooking time. Moreover, the emergence of e-commerce platforms is also driving the sales of frozen food products supported by numerous discount offers, doorstep delivery, secured payment gateways, etc. Besides this, the growing number of cold chain storage and transportation facilities in the region is also driving the market for frozen food products.

In Sweden, Euromonitor International data shows that frozen processed fruits and vegetables remains the highest-grossing category with a market value of over EUR348m, an increase of 8% in 2020 when compared to previous-year value. Next up are frozen pizza and frozen ready meals categories, standing at EUR284m and EUR220m, respectively. The former saw an even bigger increase of 10.7%, while advance in ready meals stood at just over 7%. The only other category to cross the EUR100m threshold in frozen processed meat, with a market value of EUR133m (+6.1% when compared to 2019). Frozen baked goods takes next place with a value of EUR83.7m. While it comes as no surprise that the highest year-on-year increase was seen by frozen meat and seafood substitutes segment (+16%), it is somewhat unexpected that the overall value is higher that one of a traditional category. Substitutes’ values stood at EUR83.2m, while frozen processed seafood gathered only EUR71.9m (+6.9% vs. 2019).

To read the entire article, please access your complimentary e-copy of Frozen Food Europe November-December, 2021 issue here.

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