The Real Good Food Company released US SPINS retail scanner data (consumption data in the Food, Drug and Mass retail channel) for the most recent four week period ending November 28, 2021.For perspective, SPINS data captures , which has historically represented approximately 50% of the company’s net sales.
According to a press release, the overall frozen food category grew 7.1% over the period. The Health & Wellness frozen food subcategory grew 12.6% over the period, while sales of Real Good Foods products grew 38% over the period, compared to 29% over the twelve-week period ending November 28, 2021. Real Good Foods’ core products, which include Entrée and Breakfast items, grew 109% over the period.
Additionally, notable recent retail channel distribution expansion for the Real Good Foods brand includes: Walmart in November (expansion in Breakfast Sandwiches and Stuffed Chicken); Lidl in December (Breakfast Sandwiches); Sam’s Club in December (Stuffed Chicken and Entrees); and Kroger in January (Stuffed Chicken Bites).