My/Mo Mochi Ice Cream, creator of the Modern Frozen Snack category, updated the brand to My/Mochi. The four-year-old brand, with roots in a 100-year old family business and mochi tradition, also introduces new packaging, a product free of corn syrup, and non-GMO ingredients, according to a press release.
The brand, headquartered in Los Angeles, is the largest manufacturer of mochi ice cream in North America. The company is widely credited with the invention of mochi ice cream, a handheld, portion-controlled snack of premium ice cream wrapped in sweet, pillowy rice dough. With the vision of bringing mochi to the masses, the company transformed a small, family-run company into a world-class, modern frozen snack powerhouse. My/Mochi is America’s fastest-growing frozen novelty, owning 80% of the mochi ice cream category in the grocery channel and 98% of the category in convenience stores. You can find My/Mochi products in over 30,000 grocery locations as well as select convenience stores throughout the country.
“Gen Z and Millennials want snacks that fit in with their busy lives while bringing joy to their day,” said Barnett. “We developed a product that creates a sensory explosion of color, texture, and taste in a snackable package. It is a pure bi-textural overload in just four bites. We are bringing the play to people’s world and at the same time, we are also bringing the joy back to snacking, with our snack that happens to be frozen,” My/Mochi’s managing director and CMO Russell Barnett said. “Our consumers have been branding us as “My/Mochi” for the last few years, so we took a cue from the experts, evolving the name to its most natural form.”
In response to increasing consumer demand for healthier and more natural options, the brand moved to use only non-GMO ingredients while also replacing corn syrup with cane sugar as the sweetener across the entire mochi ice cream portfolio. Previous to that they introduced non-dairy and vegan options.