My/Mochi, the leading global purveyor of mochi ice cream, is expanding its product portfolio with the launch of a new format designed to appeal to texture-loving, experience-driven consumers.
Just in time for National Ice Cream Day on July 20, the company is introducing its first-ever Mochi Ice Cream Sandwiches—a sensory-centric twist on the brand’s signature offering. The new item features mochi ice cream encased between two soft cookies, tapping into the preferences of Gen Z consumers who seek playful, multi-textured indulgence.
“Gen Z is one of the most expressive and experiential generations when it comes to food,” said Brigette Wolf, Chief Marketing Officer of My/Mochi. “We scroll through TikTok and Instagram and are constantly inspired by how they personalize their experiences—playing with texture, temperature and mood. Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day.”
The inaugural offerings include Strawberry Mochi Ice Cream and Sugar Cookie, as well as Vanilla Mochi Ice Cream and Chocolate Chip Cookie. Each sandwich is sold as a 2.45-ounce single-serve treat for $2.99. The products will launch exclusively on Gopuff, the instant commerce platform favored by younger consumers. As part of a National Ice Cream Day promotion, early access will be granted to Gopuff’s FAM membership subscribers.
Consumer appetite for bite-sized frozen snacks continues to rise sharply on the platform. Orders for frozen “Chunks, Bites and Dough” on Gopuff have jumped 220% year-to-date in 2025 compared to the prior year, signaling growing demand for accessible, single-serve indulgences in the ice cream segment.
“Our customers have always loved ice cream, and this year we’ve seen a significant rise in demand for single-serve frozen treats,” said Carly Bickerstaff, Vice President of Merchandising at Gopuff. “We want to be the go-to destination for discovering new and exciting products, and we know the new My/Mochi Ice Cream Sandwiches will be a huge hit. We can’t wait for our customers to try them, just in time for Ice Cream Day and the hot summer months.”
The new launch aligns with My/Mochi’s broader innovation strategy, which has focused on reimagining the versatility of mochi in response to cultural trends and consumer behavior. Since joining the company in 2023, Wolf has spearheaded a growth agenda rooted in insight and experimentation. Her team has introduced limited-edition offerings such as Classic Pickle Mochi Ice Cream Mochi and Barbie Birthday Cake, while expanding the brand’s textural range with items like Lemon Cheesecake and sorbet-based mochi.
With its latest entry, My/Mochi continues to push the boundaries of format and flavor, aiming to keep pace with a generation that values novelty, customization, and the joy of unexpected combinations.
Find out more at: https://www.mymochi.com