HOT POCKETS® brand sandwiches teamed up with real food truck chefs to co-create all-new HOT POCKETS Food Truck Bites and Sandwiches.
“Consumers today are looking for more flavor from food and trying different types of cuisine – and they’re often inspired by international options,” said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. “Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens.”
Drawing from their different experiences and gastronomic backgrounds to develop the new varieties, food truck chefs from Komodo, The Lobos Truck, Baby’s Burgers and Toasty Cheese Mobile Eatery all worked closely with the culinary team at Nestlé to co-create items inspired by their menus.
Showcased in original packaging that features each food truck’s co-creation story, the newest HOT POCKETS® line unites ingredients like fiery jalapeños and premium meats like Applewood smoked bacon with 100% real cheese and no artificial flavors. HOT POCKETS Food Truck Bites and Sandwiches cook up quickly in the oven or microwave and are available at several US retailers.