Johannes Schmid-Wiedersheim (38) has been appointed as the new Brand Management Director for IFFA & Texcare at Messe Frankfurt, effective January 1st 2015.
In this position, he is in charge of the international meat processing trade fair IFFA and also for Texcare, both organized in Frankfurt. He will be responsible for the expansion of the company’s worldwide portfolio of events in the food technology and textile care sectors, which currently includes events in Argentina, China and Russia.
Johannes Schmid-Wiedersheim joined Messe Frankfurt in 2012 and began his career at Hamburg Messe where he acted as Deputy Director of the German Pavilion at Expo 2008 and, most recently, responsible for several different trade and consumer fairs. In 2012, he moved to Messe Frankfurt as Head of Event Development and, together with his staff, launched several new fairs and congresses, such as Cleanzone and Ecostyle.
Schmid-Wiedersheim will report to Ruth Lorenz, VP, Technology & Production, Messe Frankfurt Exhibition GmbH.