Nisa Expands Frozen Food Range


Nisa – a brand and groceries wholesaler operating in the UK – is increasing the value of its frozen space in-store with the launch of a frozen range enhancement this month, reports the Caterlyst.

Since becoming part of the Co-op group, Nisa partners have been given access to more than 2,000 Co-op own label products, across all categories. And this month the remainder of the Co-op frozen category, both branded and own label, has been made available to Nisa partners.

The launch of the frozen range enhancement is supported by a 100+ page brochure which contains more than 70 new Co-op new label products including Good as Gold lower calorie ice cream, meat-free burgers, and Co-op’s free-from range. According to Tracery Redfearn, Nisa’s brand manager, who was cited by the report, own brand sales are driving growth in several frozen categories including fish, meat-free, vegetables, ready meals and pies.

A dedicated POS kit has aslo been issued to help retailers highlight to their consumers that there is a new range in store as well as create disruption at the freezer doors and encourage shoppers to try the products.

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?