Nisa – a brand and groceries wholesaler operating in the UK – is increasing the value of its frozen space in-store with the launch of a frozen range enhancement this month, reports the Caterlyst.
Since becoming part of the Co-op group, Nisa partners have been given access to more than 2,000 Co-op own label products, across all categories. And this month the remainder of the Co-op frozen category, both branded and own label, has been made available to Nisa partners.
The launch of the frozen range enhancement is supported by a 100+ page brochure which contains more than 70 new Co-op new label products including Good as Gold lower calorie ice cream, meat-free burgers, and Co-op’s free-from range. According to Tracery Redfearn, Nisa’s brand manager, who was cited by the report, own brand sales are driving growth in several frozen categories including fish, meat-free, vegetables, ready meals and pies.
A dedicated POS kit has aslo been issued to help retailers highlight to their consumers that there is a new range in store as well as create disruption at the freezer doors and encourage shoppers to try the products.