Swedish plant-based company Oumph! is launching a new product that will hit the freezers in Iceland from September. Oumph! Kebab Döner Style is made from pea protein and shaved like traditional kebab meat for easy pitta stuffing. It’s 100% plant-based and also free from gluten, according to a press release.
“We are proud to share the newest plant-based innovation from Oumph! with all fast food lovers in the UK”, says Domenico Speciale, general manager UK at LIVEKINDLY Collective. “When I first tasted it I could not tell it apart from kebab meat, it truly delivers on the taste and texture of your favourite Döner. Its so easy to cook that we know consumers will love the opportunity to enjoy a plant based version of their take away favourite at home.”
Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans. Oumph! is available in Sweden, Norway, Denmark, Finland, Iceland, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.