As it continues to grow its business channels and drive sales throughout Europe and the rest of the world, Redefine Meat has announced the appointment of senior FMCG leader, Simon Owen, as head of Redefine Meat in the UK.
Owen’s role will see him further solidify Redefine Meat’s position in UK foodservice, new regional markets, and retail in the near future. Redefine Meat has one of the most versatile plant-based portfolios in the world, consisting of premium whole cuts, mince-based products, and pulled meat that are all made entirely from plant-based ingredients.
Simon Owen has more than 20 years of expertise in FMCG and brand building in the UK and abroad. His prior senior leadership positions at Bacardi included managing director of the company’s Australian and UK sales divisions, where he helped the company build its brands in novel and revolutionary ways. Other significant positions in the food and beverage sector that Owen has held include director of EMEA for Britvic and customer director for Unilever.
With new meat now being served at up to 3,000 foodservice locations across Europe and Israel since its commercial launch just one and a half years ago, Owen is joining Redefine Meat to drive further UK sales growth. Owen has a history of creating strategic business plans and delivering market-leading results.
“The opportunity to lead Redefine Meat in the UK is an exciting new challenge, with the chance to define the strong vision of new-meat in one of the leading, trendsetting markets in Europe,” Simon Owen commented. “The developments that have already been made by Redefine Meat are inspiring, and I believe that with high-quality products like ours and a smart business infrastructure, the sky is the limit in terms of growth and sales. Similarly to a successful company like Bacardi, Redefine Meat’s innovative business model can reach new heights by partnering with various restaurants, from fine-dining to street food, hotel chains, and every segment serving traditional meat today.”
Find out more at: https://www.redefinemeat.com/