The Sigep Christmas 2023 Observatory records a recovery in dolce bakery consumption, which, with 3.3 billion products served (+1.4% compared to 2022), is almost at pre-pandemic levels.
This is the trend that emerges in the CREST data by Circana – leader in consumer behaviour analysis and interpretation – in view of the forthcoming Christmas holidays. A Christmas that, from the point of view of consumption, is expected to remain in line with that of last season, as confirmed by five great Master Pastry Chefs.
Circana’s figures show a positive 2023 for “out of home”: up until September – the latest data available in the study conducted on a quarterly basis – spending is expected to be around EUR50.7bn with an average of EUR4.56 per purchase; a growth of 11.9% compared to the same period last year. Also positive are the 11.1 billion “visits”, or rather, the number of people entering and leaving food-related businesses, including delivery, with an increase of 5.5%.
“Out of home consumption in Italy is growing compared to last year, even if growth rates are slowing,” says Matteo Figura, head of Foodservice for Circana Italia. “Attendances are stabilising at pre-pandemic levels, while in regard to the amounts spent, it should be remembered that growth is also due to the general rise in prices.”
The consumption of dolce bakery products fits into this context. “The recovery in recent years is evident: we are currently at 3.3 billion products and it won’t be long before we return to the 3.5 billion of 2019. A dolce bakery product is acquired in 25.3% of out of home visits,” concludes Figura. “This propensity to consume has been stable over the years: in order to close the gap with 2019 levels, we need to recover the visits that less mobility outside the home has caused, especially on occasions such as breakfast that drive the dolce bakery sector.”
The Christmas edition of the Sigep Observatory for Italian Exhibition Group’s International Artisan Gelato, Pastry, Bakery and Coffee Show, whose 45th edition will be held at Rimini Expo Centre from January 20 to 24, 2024.
Find out more at: https://unb.sigep.it/