SpartanNash Launches New Frozen Private Label

The food solutions provider SpartanNash has announced the debut of Finest Reserve by Our Family, a new private label brand.

With more products to come, the collection now features a carefully chosen selection of gourmet frozen pizzas, fine pastas, sauces, dressings, and marinades, premium spices, salts, and seasoning blends, chocolate, and wine. The new range is a testament to Finest Reserve’s philosophy that everyone should have access to the best food possible, according to a press release.

“Research tells us that nearly half of today’s shoppers view value and affordability as the most important factors when deciding what groceries to purchase,” said SpartanNash Vice President, OwnBrands Jason Cunningham. “We’re doubling down on our investment in our popular OwnBrands offerings to help shoppers maximize their budgets while still enjoying their favorite indulgences.”

Finest Reserve crafts delicious flavors that friends and family can enjoy, share, and cherish using only the freshest, most genuine ingredients. The company’s consumer base has shown a notable interest in SpartanNash’s primary brand, Our Family, which is being expanded upon by the new private label.

“Since 1904, shoppers have loved the Our Family brand because of its exceptional flavors, diverse variety and competitive prices,” said independent grocery store owner and Finest Reserve retailer Randy Jaeger of Marketplace Foods. “We’re excited to bring Finest Reserve to our shelves to build on this momentum and provide our shoppers with an even more refined and indulgent experience.”

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