The frozen food aisle in the US is getting more varied. Strong Roots – a Dublin-based premium brand offering root vegetables, veggie burgers and bites, is set to make its stateside debut next month during the Expo West trade show, hosted in Anaheim, California.
The company will be entering the US market with eight products – all of which are verified vegan and non-GMO. These include:
- Mixed root vegetable fries – a selection of beetroot, carrot and parsnip, gluten-free, SRP (Suggested Retail Price) USD4.99-USD5.49.
- Beetroot wedges – dipped in rice flour batter, gluten free, SRP USD4.99-USD5.49.
- Spinach bites – in crisp, carrot and vegetable crumb, SRP USD4.99-USD5.49.
- Cauliflower hash brown – crisp cauliflower hash brown, SRP USD4.99-USD5.49.
- Broccoli & Purple Carrot Bites – broccoli bite coated in a purple carrot crumb, SRP USD4.99-USD5.49.
- Kale & Quinoa Burger – a mix of quinoa, kale and mixed vegetables with puffed quinoa coating, SRP USD4.49-USD4.99.
- Pumpkin & Spinach Burger – pumpkin, mixed vegetables and a puffed quinoa coating combined with a vegetable patty, SRP USD4.49-USD4.99.
- Beetroot & Bean Burger – kidney beans, beetroot and bulgur wheat, coated in beetroot crumbs, SRP USD4.49-USD4.99.
“Young consumers are savvier and more curious about food than ever before but have had few appealing options in the freezer. Strong Roots brings a better experience-a delight to come home to on a busy weeknight for a meal or a tasty everyday snack. We inspire today’s healthy eaters to be spontaneous and creative by offering flavorful foods they can mix and match with minimal prep. We are a purpose-driven company. Our foods are smart and sustainable, avoid spoilage, and have recyclable packaging. We want to help change lives for the better,” commented on the launch Samuel Dennigan, founder of Strong Roots.
Founded in 2015, the company sells its products in over 4,000 supermarkets in Ireland and UK. In the US, Strong Root’s line of frozen meals will be available in natural and specialty food stores, as well as major supermarkets via natural product distributors KeHE, UNFI and others.