Aryzta to Sell Majority Stake in Picard

October 7, 2019

Swiss baking company Aryzta has announced that it has received a binding offer to sell 43% of its stakes in the French frozen food company, Picard. The offer, made by Invest Group Zouari, includes EUR156m for the stakes and EUR91m from Picard’s prior dividend income, taking the total value of the deal to EUR247m. The […]


French Retailer Picard Still not Profitable in Belgium

October 18, 2018

The Belgian subsidiary of the French frozen food group Picard has just been bailed out for the fifth time in six years by its shareholder. The group erased its deferred losses, which amounted to EUR3.9m. Although it has not yet released its latest figures, it can be inferred that it has reduced its net losses […]

Picard Frozen Food Stores

Frozen Retailer Picard Is Testing New Concepts

November 17, 2016

Picard has focused on increasing the number of stores, in France and internationally, over the past few years. Now it is concentrating more on what happens inside the stores. According to reports by IGD, it is testing restaurant-type areas in two stores: Vaugirard (15th arrondissement) and Levallois (Hauts de Seine). In the Vaugirard store, Picard […]

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