Frozen Retailer Picard Is Testing New Concepts

Picard Frozen Food Stores

Picard has focused on increasing the number of stores, in France and internationally, over the past few years. Now it is concentrating more on what happens inside the stores. According to reports by IGD, it is testing restaurant-type areas in two stores: Vaugirard (15th arrondissement) and Levallois (Hauts de Seine).

In the Vaugirard store, Picard will provide a simple area with a microwave, tables and chairs, to eat products they have just bought, as well as a machine for hot drinks. In Levallois there will be a more typical restaurant/café style where customers will be able to buy and consume ready-to-eat products like soup, salads, pastries and juice.

IGD also says that Picard is ready to test vending machines in offices and businesses. It wants to reach people who don’t have a restaurant, baker or supermarket close to where they work. It will put several pilot projects in place by January 2017.

Moreover, Picard also plans to open three stores in Japan and make its brands in the UK. On the 2015-2016 year, the specialist in frozen has increased its turnover by 1.9% to EUR1.4bn. Japanese retail giant Aeon has announced that they will collaborate with the French frozen food retailer and launch the first frozen food supermarket in Japan. The group will leverage its previous experience selling Picard products at its Aeon and Daiei supermarkets.

Picard is a leading frozen food operator with over 1,000 specialty supermarkets throughout France, as well as in Italy, Belgium, Sweden, and Switzerland.

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