By leveraging digital technology to enable live demonstrations of its sorting solutions, Tomra Food is taking action to ensure business continuity while protecting its employees’ and customers’ health.
As the COVID-19 global pandemic is having a dramatic impact on day-to-day life, both on a personal level and in the way businesses operate, the global food supply chain must continue to function efficiently despite the disruptions caused by the current circumstances. To that end, the company has developed virtual demonstration capability to take the Tomra Test and Demonstration Centers to the participants’ home office. They will be able to book interactive sessions with the Centers in Leuven, Belgium, Xiamen, China, and Sacramento, USA. During these demonstrations, participants will be able to see first-hand Tomra’s sorting solutions in action. Throughout the session, they will be in contact with Tomra experts via live video link to discuss the benefits of these technologies in terms of quality, food safety, profitability and sustainability, a press release states.
“We are going through a period of unprecedented disruption. In this situation, our foremost priority is to ensure that we support our customers’ ability to maintain a consistent supply of quality food while keeping our employees and, by extension our customers’ and suppliers’ staff, safe and well. These are challenging times for all of us, both on a personal level and for our businesses, but it is vital that we keep up our collective efforts to keep the global food supply chain operating effectively”, Ashley Hunter, senior vice president and head of Tomra Food, said.
Additional steps already taken by the company include preempting the potential disruption to its supply chain with measures such as the increase in stock levels of critical components to meet current and future orders of products and spare parts and to keep the customers’ equipment running with minimal or no downtime; and leveraging digital technology to take its expertise and resources to the customers, supporting them with their existing sorting equipment without visiting their sites by using its remote service and training tools.