Unilever Introduces 20 New Frozen Treats


Unilever, the world’s largest ice cream company, has announced 20 new innovations across five of its packaged ice cream and frozen novelty brands: Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Popsicle. Available nationwide, the new products include first-of-its-kind ice cream experience MAGNUM Tubs, new sizes like snackable Klondike Minis, and more from Breyers, Popsicle and Good Humor.

“It’s been a lot of fun reimagining some of America’s favorite ice cream brands,” said Alfie Vivian, General Manager, Unilever Refreshments. “We know people love ice cream and it makes them happy. From snackable sizes to cookie and candy mix-ins to better-for-you choices, this summer we’re introducing treats that will satisfy every ice cream lover.”

MAGNUM Ice Cream is unveiling a new, highly indulgent and first-of-a-kind ice cream experience. MAGNUM Tubs have reimagined MAGNUM’s classic ice cream bar as a scoopable treat that is fully encased in a chocolate cracking shell and topped with a signature MAGNUM chocolate stamp.

A family favorite since 1866, Breyers is introducing four combinations so that dessert lovers don’t have to choose. Breyers delights launched in summer 2017 with 260-330 calories per pint, made with high-quality ingredients, naturally sourced flavors, and all-American dairy. This spring, Breyers delights is introducing new Minis.

Since 1905, Popsicle has been the original ice pop brand known for its iconic yellow box, bold colors and refreshing flavors enjoyed by kids and parents alike. This year, the brand is releasing Popsicle Fruit Pops, a new, better-for-you treat in four flavors. Made with five simple ingredients: water, real fruit, real cane sugar, vitamin C and natural flavors, each ice pop contains less than 45 calories and 11 grams of sugar.

Famous for its variety of stick-less novelties like the original Klondike bar and the Choco Taco, Klondike is introducing its first-ever line of Minis. The snack-sized version of the classic, stick-less bars are loaded with ice cream in a chocolatey shell.

For nearly a century, Good Humor has created frozen treats from some of America’s favorite candies and desserts. This year, Good Humor has collaborated with REESE’S to bring a sweet new variety to market: Good Humor REESE’S Dessert Bar is a dessert bar blended with REESE’S peanut butter sauce and covered in signature Good Humor cake coating. A perfect combination of flavors with peanut butter and chocolatey goodness in every bite.

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?