Waitrose has announced plans to source all of its own label frozen and fresh lamb from British lamb producers 365 days a year.
Already offering British lamb on its meat counters all year round, Waitrose said it aims to complete the move to 100% British sourced across all frozen and fresh private label lamb by the summer of 2021, with all of its organic lamb already 100% UK sourced.
Having previously sourced some of its lamb from New Zealand during the winter months the move will see Waitrose extend its commitment to UK lamb producers as it focuses its investment on the future of British agriculture. The supermarket is making the announcement now as it looks to increase its production of lamb in the UK, which it will achieve firstly by extending opportunity to its existing lamb producers and by welcoming new ones into its supply chain.
“Although we are already in a great position, we are constantly looking at ways to innovate our product and are actively looking to partner with new lamb producers around Britain to ensure we continue to offer great-tasting, high-quality lamb all year round,” said Tor Harris, head of CSR, Health & Agriculture at Waitrose & Partners.