Whitepaper: Dynamic Lifestyles Drive Frozen Food Sales


Europe accounts for the largest share of the global frozen foods market, followed by North America. In 2017 the category was valued at USD68.95bn in 2017 and was projected to grow at CAGR of 4.3% from 2018 by research company MarketsandMarkets.

In the UK, the frozen food industry is reportedly worth USD11.13bn and growing 4% year-on-year, noted the British Frozen Food Federation (BFFF). The expansion is set to continue, with combined retail and foodservice frozen food sales expected to exceed USD12.95 by 2025. And while frozen food is heating up across all Europe, some countries like Germany are leading the way.

In our first Whitepaper for 2019, we take a look at some of the most notable markets for frozen food across Europe including Germany, France, Italy, and the Scandinavian region, while including exclusive insights from research companies and analysts like Food For Thought, The German Frozen Food Institute, and Persistence Market Research.

The development of retail channels in the form of supermarkets, hypermarkets, and convenience stores has driven the growth of the frozen food market. These large food chains form an important growing outlet for frozen food products, owing to the latest trend of on-the-go consumption. The rising per capita income and increasing number of working women, globally, have further accelerated the market growth. Moving forward, the growth is expected to continue, as fast-paced lifestyles become the norm across the globe.

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