Yasso, Inc., the company behind novelty brand Yasso, launched its first incubator brand, Jüve Pops, a functional, vitamin, and electrolyte-packed water-based pop. After over a decade of innovating within frozen Greek yogurt, the company is continuing to identify opportunities within the category where they can deliver great taste and quality nutrition. The new brand provides thirst-quenching pops made with real fruit and less sugar, blended, and frozen with a burst of hydrating, energizing vitamins, and electrolytes, a press release reads.
Founded by Drew Harrington and Amanda Klane, co-founders and the entrepreneurial force behind Yasso, Jüve Pops is the first brand to be fully conceptualized by the Yasso Incubator. The incubator was developed by Harrington and Klane alongside Yasso CEO Craig Shiesley to explore other sub-categories in the frozen dessert category and beyond, staying true to the brand’s passion for creating unique products that deliver an upgraded experience with great taste and quality ingredients.
Yasso, which was recently named the #5 novelty brand, surpassing top industry heritage brands like Klondike, Blue Bell, and Popsicle, is expected to approach $150MM in revenue this year and is the fastest-growing brand in the category with the best repeat rate and loyalty rankings. The company is on track to double its business within the next 3 years, exclusive of the addition of Jüve Pops.
“The Yasso mission is to provide consumers with better options and bring joy to snacking. We believe there is a real opportunity to set the gold standard in snacking for taste and nutrition across the entire frozen aisle,” Craig Shiesley said. “The Yasso Incubator gives us the opportunity to challenge our team on how we can maximize the entire pool of company capabilities from our founders to our best-in-class growth team.”