Yum China announced it will introduce Beyond Meat Inc’s plant-based burgers at its fast-food restaurants in mainland China starting June 3. The burgers will be introduced as a limited-time offering at select KFC, Pizza Hut and Taco Bell locations in mainland China. The launch is an important step for Beyond Meat, as the company is looking to enter the Chinese market.
KFC will offer the burger as a three-day limited offer at five locations across the cities of Beijing, Chengdu, Hangzhou and Shanghai, a statement said.
In April, the producer partnered with Starbucks, marking an important step to expand into Asia, where meat alternative products still have not experienced the popularity seen in the US and Europe.