Since its peak in 2020 and 2021, cooking at home has decreased slightly, but 64% of Americans are continuing to do so to save money and control their budget.
Americans are seeking ideas for creating healthier meals at home, using products from sales in the frozen and refrigerated food aisles, after regaining confidence in the kitchen during the shutdown. Additionally, they are depending more on social media and internet grocery shopping for ideas on how to use such ingredients.
These results were published as part of the most recent “Eating at Home” industry study from the non-profit National Frozen & Refrigerated Foods Association (NFRA), which represents all sectors of the frozen and refrigerated foods sector. The report is the result of an extensive investigation carried out to learn more about how Americans’ grocery-shopping habits are evolving.
More than 12,000 American consumers were surveyed by researchers to obtain data, and twenty American consumers were invited into their homes and local grocery stores to provide in-depth, real-world insights. Additionally, a large-scale examination of news and social media information allowed researchers discover and comprehend consumer attitudes surrounding frozen and refrigerated meals during the past 18 months up to mid-August of 2023.
“This is the largest research undertaking from the NFRA on behalf of the frozen and refrigerated food industry, with the results yielding directional insights for food manufacturers on consumer trends,” said NFRA President and CEO Jeff Rumachik.
Find out more at: https://nfraweb.org/