Digital media company Barstool Sports and frozen meal brand Happi Foodi announced their partnership to produce a new line of ready-to-heat pizzas, branded as One Bite Pizza. One Bite launched on September 28 in over 3,500 Walmart stores nationwide and online.
The ‘One Bite’ franchise has taken hold of the nation where he visits pizzerias across the country, eating and rating pizza one slice at a time based on his first bite — stating his famous catchphrase, “One Bite. Everybody Knows The Rules.” During the COVID-19 pandemic, Portnoy was limited with delivery options and forced to pause in-person reviews, and pivoted to frozen pizzas. His at home frozen pizza reviews sparked his journey to create the best frozen pizza recipe and share it with all to enjoy, a statement reads.
Barstool Sports partnered with Happi Foodi, an experienced and established brand headquartered in Secaucus, New Jersey, to produce a portfolio of pizzeria inspired ready-to-heat pizzas under the brand One Bite. Happi Foodi is a chef-created, foodie-inspired frozen food brand on a mission to delight customers with their products, which include Keto Bowls, Cauliflower Pizzas, Veggie Sides, Waffles and more. Happi Foodi has successfully embraced the recent growth of the frozen food segment with a focus on fresh, better-for-you ingredients.
“Partnering with Dave Portnoy and Barstool Sports has created a revolution in how packaged foods are innovated, marketed and sold,” Sam Rockwell, CEO of Happi Foodi said. “We are excited to leverage our development and distribution capabilities to make One Bite Pizza a success. Between Dave’s equity in pizza, Happi Foodi’s expertise in packaged consumer goods and Barstool’s megaphone, we have the opportunity to drive unprecedented growth.”