With sales of frozen food topping 2 billion tons a year, British Frozen Food Federation (BFFF) President Ian Stone says consumers have a new-found enthusiasm for frozen foods.
In an address at the Federation’s celebratory 75th Annual Luncheon at London’s Hilton Park Lane on November 21, Ian Stone said that “the combined effects of the pandemic and the current cost-of-living crisis have led to a new-found enthusiasm for frozen foods.”
He cited research conducted by the Federation which reveals that two in five consumers – nearly 40% – say that they are now buying more frozen food than they did just a year ago. “Increased numbers of consumers and foodservice operators have found what we have always known: that frozen food provides consumers with the best value nutritional food with the longest shelf life, allowing the consumer to only cook what they want, when they want it,” he added. “And for the caterer, frozen provides exceptional quality, and nutritious ingredients that increase yields and provide utmost flexibility.”
His speech marked the official 75th anniversary celebration of the foundation of the Federation on 11 June 1948, at 352, The Strand, London for the inaugural meeting of what is now the British Frozen Food Federation.
“In an environment where there has been a staggering growth in the importance of sustainability, we all know that frozen food is still the most sustainable food of all,” Ian Stone pointed out. “We face a frustrating challenge, our research also shows one in three Brits still believe frozen food is inferior to chilled food.”
With sales of frozen food topping 2 billion tons a year, British Frozen Food Federation (BFFF) president Ian Stone says consumers have a new-found enthusiasm for frozen foods.
In an address at the Federation’s celebratory 75th Annual Luncheon at London’s Hilton Park Lane on November 21, Ian Stone said that “the combined effects of the pandemic and the current cost-of-living crisis have led to a new-found enthusiasm for frozen foods.”
He cited research conducted by the Federation which reveals that two in five consumers – nearly 40% – say that they are now buying more frozen food than they did just a year ago. “Increased numbers of consumers and foodservice operators have found what we have always known: that frozen food provides consumers with the best value nutritional food with the longest shelf life, allowing the consumer to only cook what they want, when they want it,” he added. “And for the caterer, frozen provides exceptional quality, and nutritious ingredients that increase yields and provide utmost flexibility.”
His speech marked the official 75th anniversary celebration of the foundation of the Federation on 11 June 1948, at 352, The Strand, London for the inaugural meeting of what is now the British Frozen Food Federation.
“In an environment where there has been a staggering growth in the importance of sustainability, we all know that frozen food is still the most sustainable food of all,” Ian Stone pointed out. “We face a frustrating challenge, our research also shows one in three Brits still believe frozen food is inferior to chilled food.”
Find out more at: https://www.bfff.co.uk