White Castle is expanding its frozen chicken lineup with the introduction of ranch-seasoned Chicken Rings, now available in the frozen aisle at retailers nationwide.
Developed in collaboration with Bellisio Foods, a subsidiary of CP Foods and one of the largest frozen food companies in the country, the new White Castle Ranch Chicken Rings feature a tangy blend of herbs and spices. The addition marks the latest evolution of a product line that first launched at retail in 2022 and now includes three flavors: Original, Spicy, and the newly released Ranch.
“We are thrilled to introduce new ranch-flavored chicken rings,” said Lynn Blashford, Chief Marketing Officer at White Castle. “Ranch is a beloved flavor that is consistently ranked high in popularity among consumers, yet surprisingly underrepresented in the frozen chicken category. We believe our ranch-flavored rings will fill this gap and become a Craveable favorite for consumers of all ages.”
White Castle Chicken Rings are made with tender, juicy white meat chicken, lightly breaded and shaped into the brand’s distinctive ring form. Packaged in a resealable bag, the product is designed for convenience and easy snacking.
“We’ve seen the popularity of ranch grow over the past few years,” said Nicky Grimmius, Vice President of Marketing and Innovation at Bellisio Foods. “Expanding the chicken ring offerings with a ranch flavor that consumers crave is creating new opportunities for retailers and delivering exactly what our chicken rings fans want.”
Find out more at: https://www.whitecastle.com