Mars, the global confectionery and snack giant behind M&M’s, Snickers, Twix, and Skittles, is set to refresh store shelves in 2026 with a lineup of on-trend innovations that fuse nostalgia, bold flavors, and unexpected textures.
The company’s new releases span freeze-dried candy, sweet-and-spicy mashups, and sour gummies—each inspired by evolving consumer tastes.
The 2026 assortment reimagines classic Mars favorites while embracing emerging flavor movements such as “swicy” (sweet and spicy), sour, and nostalgic comfort foods. From snackable, poppable formats to frozen novelties, the latest products underscore Mars’s strategy of modernizing its heritage brands through experimentation and insight-driven product development.
Among the key introductions:
M&M’s Bakery Collection – Flavor Vote: Returning in 2026, M&M’s revives its Flavor Vote campaign with a new bakery-inspired lineup featuring Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie.
M&M’s POP’d Caramel: The brand’s first freeze-dried candy, offering a light, crisp texture and caramel flavor in a new snacking format.
M&M’s Honey Roasted Peanut: A permanent addition that combines milk chocolate, crunchy roasted peanuts, and a hint of honey sweetness.
Snickers Xtreme: A fan favorite making its comeback, packed with extra peanuts and caramel for those craving more crunch.
Snickers Crunchy Peanut Butter Ice Cream Bar: A richer spin on the original ice cream bar, featuring real peanut butter ice cream, caramel, and peanuts both inside and on top.
Twix Bits: Bite-sized versions of the classic cookie-caramel bar, designed for on-the-go snacking.
Skittles Gummies Fuego: A “swicy” take on the chewy favorite, combining sweet fruit flavors with a spicy kick.
Starburst Sour: The classic chewy candy reimagined with tangy, tart flavors for a new sensory experience.
Life Savers Gummies X’s and O’s: Soft, playful gummies inspired by the classic game, with flavors such as watermelon, lime, blue raspberry, pink punch, and grape.
Life Savers Gummies Fruit Rings: A new twist on the brand’s signature gummy rings, now in playful shapes and flavors including strawberry, pear, pineapple, lemon, and blue raspberry.
5 Evolution: A gum that shifts from tangy sour to sweet berry flavor in every chew, designed to “evolve” as it’s enjoyed.
Combos Garlic Parmesan: The latest savory entry, featuring the blend of sharp garlic and rich parmesan cheese in Mars’s signature pretzel snack format.
“Our iconic brands are always adapting. We carefully craft and deliver delicious treats to keep consumers and fans excited and buzzing about what’s next, and our new innovations reflect that,” said Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America. “Of course, we have more fun up our sleeves for the year ahead, but we’re looking forward to kicking off 2026 with a swicy start.”
Tim Lebel, President of Sales for Mars Wrigley North America, said the lineup reflects the company’s commitment to staying close to modern consumer habits. “This new lineup is a testament to our commitment to deliver snacking experiences that fit into the fast-paced lives of today’s consumers,” he said. “With convenience stores at the center of the snacking world, they remain a go-to destination for the Mars treats our fans crave.”
The company’s 2026 innovations signal a broader push to energize classic brands while courting younger consumers seeking variety, novelty, and flavor-driven experiences in the snack aisle.
Find out more at: https://www.Mars.com