AL!VE, a new ice cream brand by the largest Slovenian ice cream manufacturer, Incom Leone, was awarded as the best ice cream at World DAIRY Innovation Awards in Poland. With consumers increasingly looking for healthier, cleaner, more nutritious and more functional foods, the AL!VE brand has taken on two of the key market trends, healthy, mindful eating and high protein revolution, and transformed them into the format of an ice cream lolly.
“AL!VE brings innovative products and product philosophy to ice cream category, offering consumers not only healthier, guilt free and better choice ice creams, but also encouraging healthy, active and balanced lifestyle to ever more mindful consumers,” said the company in a statement.
AL!VE High Protein Vanilla Ice Cream Lolly is one of the first protein ice creams on a stick on the market, expanding protein ice cream from cups and tubs to sticks sub – category, and hence offering additional convenience to those wishing to consume more protein or have a quick post workout cool off. Mini Meal Lolly simulates one of the most popular breakfast dishes around the world, Greek Yogurt with Berry Fruits and Muesli, and is the first ice cream lolly with muesli (cereals) pieces inside.
The two AL!VE lollies are already available in Germany, UK, Italy, Slovenia, Lithuania and Croatia. The brand hopes to achieve worldwide listings to offer their better choice ice cream to consumers all around the globe.
