Laoban, the Asian frozen food brand known for using high-quality ingredients to make mouth-watering dumplings and bao buns, has doubled its retail distribution by adding 6,000 points of distribution.
In the past month alone, Laoban launched its dumpling line in thousands of Walmart and Kroger stores. The company also increased the distribution of its new Bao Bun, now available at Sprouts nationwide. Beginning next month, one Bao Bun flavor will also be available at over 200 Target locations across the country. Laoban will also release another exclusive product, Beef Pho Soup Dumplings, with Costco in October in the Northeast region.
The brand originally launched in natural channels, including Whole Foods Market and Sprouts. This fall marks the company’s first venture into mass and conventional channels, an exciting opportunity to reach more customers with unique Asian products.
“Since day one, we’ve been committed to making undeniably delicious Asian flavors accessible for all,” says co-founder and CEO, Patrick Coyne. “With these key retailer partnerships, we’ll be able to reach more customers looking for incredibly convenient Asian flavors.”
Laoban began as a dumpling shop in Washington, DC, in 2017. In 2021, co-founders Patrick Coyne (CEO) and Chef Tim Ma (Culinary Director) launched the frozen food line, bringing their restaurant-quality dumplings straight to home kitchens. Chef Ma, a Michelin-recognized chef with a family background in Chinese restaurants, develops all Laoban recipes.
Find out more at: https://laobandumplings.com/