Ben & Jerry’s has partnered up with the Advancement Project National Office to launch a new flavor called Justice ReMix’d, a new ice cream created to spotlight structural racism in a broken criminal legal system.
According to the official press release, Ben & Jerry has been an advocate for social justice and equity for much of its 40 years.
“Our approach to creating social change is to raise up the work non-profits are doing on the ground. We bring every resource we have to support them – our business voice, our connection with fans, our Scoop Shop community and of course, ice cream. Somehow, it’s easier to talk about difficult issues over a scoop or two,” said Ben & Jerry co-founder Ben Cohen.
Advancement Project National Office is a national, multi-racial civil rights organization that works with local grassroots organizers on racial justice issues.
“Our country needs to invest in services that build up communities rather than those that tear them down. That means ending a wealth-based pre-trial detention system that locks people up because they are poor, Black or Brown. It means dismantling the school-to-prison pipeline, divesting from criminalizing students and investing in the creation of high-quality education and services. It’s time to re-imagine safety and justice,” explained Advancement Project National Office Executive Director Judith Browne Dianis.
At the grassroots level, Ben & Jerry’s is deploying its Scoop Truck in various states to spark conversations, activate community members, and give away ice cream.
Described as cinnamon and chocolate ice creams with gobs of cinnamon bun dough and spicy fudge brownies, Justice ReMix’d is part of Ben & Jerry’s multi-year campaign for criminal justice reform. Justice seekers with a sweet tooth can find the audacious new flavor in grocery stores nationwide and Scoop Shops.