Despite a difficult and unpredictable year, the retail frozen food sector has continued to perform exceptionally well, with categories such as frozen confectionery and ice cream increasing in value and volume sales throughout the year. This is a review of 2016.
John Hyman, chief executive of British Frozen Food Federation (BFFF)
The UK frozen food industry has continued to innovate and drive production in products across the foodservice and retail sectors. The case for frozen food is no longer in dispute, thanks in part to BFFF and its members, who have built up a significant bank of evidence to promote the nutritional, cost, quality and sustainability benefits of frozen.
This year’s BFFF Annual Awards highlighted the ever-increasing array of great-tasting, aspirational products now available across the retail and foodservice sectors. From coconut prawn to mushroom, cranberry and brie wellingtons, frozen food products are becoming increasingly more innovative and desirable. The frozen food industry is now offering consumers and foodservice professionals alike, on-trend ingredients and products. Exotic flavors from around the world such as Korean, Thai and North African are all offered from different products and the expansion of frozen food products that are exceptionally high quality not only drives sales but also helps to change perceptions of the category. Caterers and consumers are continuing to recognize that frozen food is nutritious, tasty and offers val...