Birds Eye Develops Frozen Alternatives to Popular Meals

Birds Eye has unveiled a series of vegetable-forward takes on family favorite meals, which substitute pasta and rice for pasta made from zucchini and lentil, as well as riced cauliflower. These dishes, including Chicken Alfredo Pasta, Three Cheese Ziti, Cheddar Mac & Cheese and Cheesy Chicken & Broccoli, aim to fit a low carb lifestyle and increase vegetable servings, all without sacrificing the flavor of popular meals families know and love.

“Today’s families have busy schedules that often demand quick meal solutions and sometimes those easy solutions are not inherently nutritious. Plus, there’s always the struggle to get picky eaters to eat,” said Anne Murphy, senior brand manager for Birds Eye. “These new Birds Eye meals deliver popular family favorite dishes in under 15 minutes, while also making it easy and enjoyable for families to eat more vegetables by swapping in pasta made from vegetables and riced cauliflower rather than traditional carbs,” noted Murphy.

These multi-serve freezer meals are cooked in the microwave and ready-to-eat in less than 15 minutes. These new items are available for a suggested retail price of USD6.99 to USD7.99.

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