Bofrost Italia – a company specializing in the door-to-door sale and distribution of frozen foods to consumers – has selected EY (Earnst and Young) to provide a blockchain solution based on the EY OpsChain platform. The goal is to implement the EY OpsChain traceability application to help trace its products in every step of the supply chain, starting with two of its best-sellers: fillets of Northern cod and artichoke heart wedges.
The technology allows customers to use their smartphones tot scan the QR code on the packaging – or enter the code manually – which, in turn, takes them to Bofrost Italia’s web page that details the products’ story, form their origin though the various steps, from their origin through the various steps of the supply chain, until they arrive at the customers’ table.
The EY OpsChain platform consists of a set of tools and methods for designing and deploying enterprise solutions on a private or public blockchain, as well as a set of business applications specific to business areas such as supply chain and procurement, traceability, contract management, asset management, public financial management and tax.
The EY OpsChain traceability application in Bofrost Italia’s blockchain will help Bofrost Italia’s customers trace products at every stage of their journey, from harvest to point of sale. As of July 2019, Bofrost Italia will enable customers to use smartphones to scan a QR code on the package to see the product’s history. Customers will be able to follow the history of a single package of frozen fish, from the moment it is caught – including the name, fishing method and location of the fishing vessel – to its storage and packaging, temperature and data on quality controls and certifications.
For vegetables such as the frozen artichokes, customers can see details such as the supplier, cultivation area and storage temperature. For both items, information on the products’ laboratory tests will be available, along with suggested recipes.
“Launching our blockchain for customers is part of our strategic initiative to further our relationship with current and prospective customers as a trusted supplier that now offers a way to ascertain and certify product quality. Digital innovation is revolutionizing the food supply chain and, in this case, the key word is blockchain, which works as a ‘virtual notary’ to record every step of the production chain in an unalterable manner. All Bofrost Italia’s data is accessible and totally transparent, and by scanning the QR code on the package, customers can see the history of the product directly on a smartphone. As a result, consumers will be able to make informed purchasing choices, based on verifiable information regarding the origin, quality and safety of our products,” commented Gianluca Tesolin, Bofrost Italia managing director.
Using the Ethereum public blockchain for the Bofrost Italia solution allows each of the players in the supply chain to record their information, without any possibility of altering the data from the outside.